 |
Membership Levels
>Corporate and Foundation Gifts
Corporate and Foundation Sponsorship Levels
Americans have always been motivated by heroic myths: Columbus
the Discoverer, Wild Bill Hickok and the Wild West, Henry Ford and the Assembly
Line, Ronald Reagan's conquest of the Evil Empire, and Revenge against the
Descendents of Darius of Babylon, the Destroyer of the First Temple. The myth
of the rugged individual and the manifest destiny at the heart of the American
character may have begun with Davy Crockett and the Yankee traders, but it
still thrived when this nation put a man on the moon within a single decade.
Many of the mythic heroes that drive us into war, into peace,
into hatred and into love are unconscious to us, buried deep both within our
own subconscious and within society’s collective unconscious. When we
lose touch with these myths, we become vulnerable to irrational behavior and
unpredictable manipulation by masters of the media. We become a danger to ourselves,
our families, and the companies for which we work.
Corporate America depends upon the modern American worker
bringing to the job qualities that cannot be legislated. As poet and author
David Whyte said, these qualities include such virtues as courage, inspiration,
imagination, initiative, responsibility and commitment. Such qualities come
out of key workers and managers who are motivated from within.
However, corporate America does not, in general, recognize
just what it is that ignites these qualities in some while leaving others cold
and empty. Since so much of the competitive success of modern American business
depends upon successful motivation of key workers and managers, we run incalculable
risks by further neglecting the sources of stimulus for these qualities, particularly
the powers of myth.
Next
|
| |
