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Conscious and intentional alignment of the powers of myth with the goals and visions of Corporate America might make a telling difference to its ability to compete, survive, thrive, and prevail in the global marketplace. However, we don’t understand nearly enough about these powers. The language of communication about them does not exist, and commonly held stories, metaphors that guide us to truth, are not well known.

What now works in the collective unconscious needs to be raised into consciousness to realize this alignment. Thus, it is critically important not just to create an annual conference to gather the many who are struggling to define qualities of myth as motivational stimuli, but also to establish a permanent institute with a broad mandate to "foster a sense of community within the mythic culture, to "provide a common experience," to connect with an interactive audience, to define sources of cultural inspiration, to support and develop sources of insight, and collective wisdom, and, in general, to "enliven the human spirit" in a multicultural world.

The Mythic Imagination Institute is both a nonprofit and an independent corporation. Its credibility as a clearinghouse for mythic literacy is based upon an assiduous independence from particular religious, political, corporate, or governmental bias. Protection of this independence is essential to its role as an open forum for the exchange of talent, ideas, and diverse forms of mythic expression. Independent funding is essential to its effectiveness.

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Mythic Journeys 2004

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